ORIGINAL MUSIC Composition
& SOUND DESIGN
Tens of millions of athletes across 195 countries call Strava the home for their active life. Together they upload more than one million times a day, and unlike other social networks, these uploads don’t just exist behind a screen — they’re a million instances of someone getting up and breaking a sweat in real life.
The videos, which are personalised to individual athletes, show a rider’s key stats from the last 365 days, including distance ridden, days active, total elevation, new PRs and much more.
The information is distilled in a neat little video, which features maps of your favourite routes, long ride details, most kudos as well as all your images from the previous year.
We created a bespoke energetic track to accompany the videos, and provided creative sound design for all of the animations.
Creative agency: Stink Studios
Reach: 12,000,000 users worldwide